Centennial Tapped to Manage The Promenade Shops at Saucon Valley

Centennial, a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations as well as a full-service property management platform serving third-party owners (www.CentennialREC.com), announced today that its third-party property and asset management division, Centennial Advisory Services, has been awarded the management contract for The Promenade Shops at Saucon Valley, an open-air lifestyle shopping center in Center Valley, Pennsylvania. Under the contract, which took effect Friday, Centennial will provide a full spectrum of management, marketing and accounting services for the shopping center. Centennial will also provide leasing services for the shopping center and has selected MSC, a retail real estate consultancy and lifestyle expert with offices in Philadelphia, as its regional leasing partner.

“Managing The Promenade Shops at Saucon Valley is a milestone achievement for Centennial Advisory Services, marking our expansion into the Pennsylvania market, which has been a targeted growth market for the company,” says Whitney Livingston, President and COO, Centennial. “As a premier outdoor lifestyle center with an attractive and comfortable walkable environment, strong anchor tenants, attractive restaurants and popular national brands, it’s not surprising that this shopping center has earned the loyalty of its community. While Centennial will continue the center’s normal day-to-day operations, it will also look for ways to add new services and marketing opportunities that will delight tenants and shoppers alike.”

Centennial Advisory Services has selected MSC as its strategic leasing and merchandising partner for The Promenade Shops at Saucon Valley. MSC was chosen based on its local market knowledge as well as its unmatched lifestyle expertise in the region, which is highly complementary to Centennial’s seasoned and national full-service platform. Together, the two companies stand ready to provide The Promenade Shops at Saucon Valley with a fully integrated team ready to maximize the center’s traffic, sales and revenue, and ultimately to create significant added value for the center through creative activations that enhance the customer experience.

“As the region’s leader in lifestyle center leasing, and with over 30 years of experience as a full-service retail real estate brokerage and consultancy firm, we are well-versed in the process and execution needed to curate relevant and successful shopping experiences,” says Douglas Green, a principal of MSC. “Through our collaboration with Centennial Advisory Services, an organization that is fast becoming one of the nation’s top names in retail real estate management, we have created a dynamic partnership that will deliver value, growth and long-term stability for The Promenade Shops at Saucon Valley.”

From strategic merchandising plans to innovative experiential marketing, customized placemaking solutions, community connections and loyalty programs, Centennial has a unique vision for the future of retail real estate that has led to the successful repositioning of retail properties in key markets from coast to coast. The robust services platform Centennial has built – including an in-house property management, marketing and leasing team – perfectly positions the firm to help retail real estate owners navigate today’s complex retail market while also planning for future value creation.

Other notable properties that Centennial Advisory Services has recently been tapped to manage include The Shops at Montebello in Montebello, California; Pacific City in Huntington Beach, California; Dulles Town Center in Sterling/Dulles, Virginia; and Green Tree Mall in Louisville, Kentucky.

About The Promenade Shops at Saucon Valley
The Lehigh Valley’s premier outdoor lifestyle center, The Promenade Shops at Saucon Valley in Center Valley, Pennsylvania, features a unique blend of more than 50 national retailers, one-of-a-kind boutiques, top-notch eateries and entertainment destinations all located in a beautiful, mountainside setting. The center’s Main Street has a small-town feel complete with water fountains, fire pits, gathering areas, a stone gazebo, a grand platform event stage, and a Town Square surrounded by amphitheater-style seating. At The Promenade Shops at Saucon Valley, guests will enjoy the ambiance, convenience and unparalleled collection of dining, retail and entertainment options. To learn more, visit the shopping center’s website at https://www.thepromenadeshopsatsauconvalley.com or follow The Promenade Shops at Saucon Valley on Facebook or Instagram.

About MSC

Founded in 1989 and headquartered in Philadelphia, with offices in Los Angeles and New York, MSC is a full-service retail real estate brokerage and consulting firm. From its market leading suburban lifestyle center division, to tenant representation, an investment sales platform and a prolific urban leasing practice, MSC’s geographic and product type diversity have created one of the most nimble and innovative retail consultancies in the country. For more information, visit hellomsc.com.

About Centennial

Centennial is a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations as well as a full-service property management platform delivered through Centennial Advisory Services, its third-party property and asset management division. Rooted in retail since 1997, Centennial is focused on shaping the evolution of American retail by creating a superior multi-faceted shopping experience through properties that serve not only as a place of commerce, but as a place of community. For more information, visit CentennialREC.com.

Media Contacts:
Deborah Blackford
Blackford & Associates
blkfrd@earthlink.net
714-280-8765

Karen Franse
Blackford & Associates
karenfranse@gmail.com
386-649-1887

Carmen Herlihy
Blackford & Associates
cherlihypr@gmail.com
646-770-2623