Centennial Awarded Management Contract for Dulles Town Center

Real Estate Investment Firm’s Third-Party Advisory Services Division to Manage and Market High-Profile DC-Area Shopping Center

DALLAS – November 10, 2020 – Centennial, a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations (www.CentennialREC.com), announced today its third-party property and asset management division, Centennial Advisory Services, has been awarded the management contract for Dulles Town Center, a super-regional mall located in Sterling, Virginia, just minutes from the Washington Dulles International Airport (www.shopdullestowncenter.com). Beginning today, Centennial will provide a full spectrum of management, leasing, marketing and accounting services for Dulles Town Center, including the development of a value creation strategy with the potential for a future mixed-use redevelopment of the property.

“We’re honored that Centennial has been selected to manage a property in such a vibrant and high-growth location,” says Whitney Livingston, COO of Centennial. “At Centennial Advisory Services, we specialize in transforming shopping centers into redefined spaces well suited to the lifestyle of tomorrow’s consumers – something we look forward to doing at Dulles Town Center as well.”

From strategic merchandising plans to an experience blueprint, innovative experiential marketing and customized placemaking solutions, Centennial has a unique vision for the future of retail real estate that has led to the successful repositioning and redevelopment of retail properties in key markets from coast to coast. The robust services platform Centennial has built – including an in-house development and construction, property management, marketing and leasing team – perfectly positions the firm to help retail real estate owners navigate today’s complex post-COVID recovery period while also planning for future value creation.

“We are absolutely thrilled to announce that we will be managing and marketing Dulles Town Center, a shopping center poised for growth in the midst of Loudoun County, one of the fastest-growing metropolitan centers in the mid-Atlantic DC market,” says Chuck Taylor, Senior Vice President, Client Services, Centennial Advisory Services. “Centennial is a thought leader with extensive experience in asset management and transformation within the retail real estate market, which is why shopping center owners and developers in top markets throughout the country are entrusting their property management to our dedicated Advisory Services team. At Dulles Town Center, we will be working hand-in-hand with the shopping center’s existing tenants to help them through the difficulties COVID has posed, and to institute a new hospitality-themed focus and customer experience that we expect will ultimately attract new tenants to the property as our vision for the future of this center is unveiled.”

About Dulles Town Center Mall
Dulles Town Center is Loudoun County’s only super-regional mall and is home to the largest collection of fashion, dining and entertainment retailers in the county. The center includes 160 fine stores and restaurants featuring Macy’s, JC Penney, LA Fitness, Regal Dulles Town Center 10 Cinemas, Dick’s Sporting Goods and Sears. The two-level center features a dominant selection of highly desired national brand names including Forever 21, H&M, The Cheesecake Factory, Ann Taylor, Pink, Bare Minerals, Banana Republic, Francesca’s, Pandora, Victoria’s Secret, Hollister, LOFT, Abercrombie & Fitch and more. For more information, visit ShopDullesTownCenter.com or follow Dulles Town Center on Twitter @ShopDullesTown.

About Centennial
Centennial is a national owner of major shopping, dining, entertainment and mixed-use destinations. Rooted in retail since 1997, the company is focused on shaping the evolution of American retail by creating a superior multi-faceted shopping experience. Centennial properties serve not only as a place of commerce, but a place of community. For more information, visit CentennialREC.com.

Media Contacts:
Deborah Blackford
Blackford & Associates

Karen Franse
Blackford & Associate

Carmen Herlihy
Blackford & Associates