Colleen Heydon is Senior Vice President Marketing for Centennial. Based out of our MainPlace Mall in Orange County, California, Colleen leads the company’s national marketing organization including corporate and property marketing.
Colleen joined Centennial in December 2015 after holding various positions in shopping center management with Westfield since 2013. In her current role, Colleen defines the marketing strategy and execution for Centennial Collection properties, oversees corporate marketing for Leasing and Development, and leads innovated solutions through digital and experiential marketing. All efforts are tailored marketing platforms that successfully drive sales, traffic and NOI to create enhanced asset value for stakeholders.
Prior to joining the retail real estate industry, Colleen is credited with extensive marketing management experience within advertising, financial services, and over 10 years in the entertainment industry promoting some of the strongest brands in television including ABC, Paramount, PAX TV and The Family Channel.
Colleen graduated from the University of Madison, Wisconsin with a Bachelor of Arts degree in communications. She served as a member of the Academy of Television Arts & Sciences and is currently active in the International Council of Shopping Centers (ICSC). In 2019 Colleen was selected by Real Estate Forum as a top CRE Marketing Influencer. She and her team also earned a Gold MAXI award from ICSC in the Impact category >10K for Innovation.